I think we all had in mind that we would each make our own design and then print it, but it turned out that we would make a collaborative design and print it as a group. Can you imagine a bunch of maybe 7 creatives trying to decide on one design that we all liked?
Pants Off's re-enactment: "We don't want to put any words in your mouth, but it would be great if you could use the letters D.A.T.E. But again, we don't want to put any words in your mouth".
*Editor's side note - D.A.T.E = Discover Antwerp Through Experience
"How about we write Mayonnaise in fries"
Itay: "Everyone save some fries. I need a combination of long ones and short ones"
James: "Why don't we write D.A.T.E. in hands?"
Sandwich: "I was art directed out of my design!"
At one stage I was outside acting as a photographers assistant to James as he photographed leftover chips. I was holding an A4 piece of paper as a DIY reflector board! Whaaaaaaat?! I guess it's my punishment for not shooting RAW.